"Fashion is my lens culture—drawing from art, music, politics, magazines, interiors etc. to translate what is happening now into what will define tomorrow. It is the wearable expression of culture in motion the details that feel immediate, and the references that quietly shape what comes after. My work is about translating that tension into a visual language that feels considered, instinctive, and enduring.”
Tailored Solutions
He is known for pairing a strong creative point of view with deep product development and operational expertise, leading every stage of the design process—from trend and cultural research to concept development, technical design, global sourcing, merchandising strategy, factory management, and go-to-market execution.
I led the development of the apparel business across men’s and women’s collections, capsule launches, and custom programs for PGA Tour athletes. I helped shape a more refined product direction at the intersection of performance and lifestyle, while improving sourcing, fit, fabrication, and margin.
Played a central role in the brand’s transformation under new ownership, directing the evolution of the collection and broader creative universe. Oversaw seasonal product, atelier development, campaigns, packaging, and e-commerce, contributing to significant business growth and a renewed chapter for the brand.
Plume is a hybrid accessory that allows women to create their own style through layering. It transforms everyday pieces—like a simple t-shirt or a little black dress—into something more feminine, modern, and expressive. Designed to enhance what’s already in your closet, Plume adds soft, romantic details that instantly refresh and elevate any look. Neither jewelry nor clothing, it stands on its own as a unique form of adornment.
Creative Direction
Shapes brand vision and storytelling
Product Development
Leads design from concept to launch
Team Leadership
Builds and manages strong teams
Global Sourcing
Oversees vendors and production
MERCHANDISING
Aligns product with business strategy
Multidisciplinary
Create engaging and shareable content that drives brand awareness.
