I led the development of the apparel business across men’s and women’s collections, capsule launches, and custom programs for PGA Tour athletes. I helped shape a more refined product direction at the intersection of performance and lifestyle, while improving sourcing, fit, fabrication, and margin.

Played a central role in the brand’s transformation under new ownership, directing the evolution of the collection and broader creative universe. Oversaw seasonal product, atelier development, campaigns, packaging, and e-commerce, contributing to significant business growth and a renewed chapter for the brand.

Plume is a hybrid accessory that allows women to create their own style through layering. It transforms everyday pieces—like a simple t-shirt or a little black dress—into something more feminine, modern, and expressive. Designed to enhance what’s already in your closet, Plume adds soft, romantic details that instantly refresh and elevate any look. Neither jewelry nor clothing, it stands on its own as a unique form of adornment.